The Power of
Partners + Salesforce
Enhancing the partner experience and growing your business across the Customer 360.
Update as of 05/18/2023
This landing page is designed to help Salesforce partners understand the changes coming to our partner programs, and how we can serve our customers, together, across the Customer 360. This page will be updated as new information becomes available.
We are on a journey to bring all of our partner programs together — delivering even greater value for you, our trusted partners, and our customers.
On February 1, 2023 our journey to a single Salesforce program kicked off. As of this update, many Tableau and MuleSoft partners have successfully transitioned to the Salesforce Partner Program.
With one partner program, we simplify how we collaborate together. We streamline processes and improve your experience to better position us to serve our customers, together. You’ll be able to:
- Be eligible to access1 all Salesforce products in the Customer 360, helping you grow and scale your business.
- Experience a centralized partner enablement process, helping your teams gain expertise quickly. Choose to specialize in one area or unlock enablement resources across the Customer 360, to drive client engagement and delivery success.
What you can expect:
Trust is our #1 value - we will be transparent about upcoming changes that impact you while minimizing interruption to your business. The integration journey will happen in a phased approach and we’ll update this page with new information as it’s available. Connect with your partner account manager or email us at onepartnerprogram@salesforce.com with questions.
For Consulting Partners,
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The Salesforce Consulting Partner Program Policies are updated for the FY24 to account for both Tableau and MuleSoft.
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Congratulations to the many partners who completed the transition to the Salesforce Partner Program! We appreciate the time and effort that you took to further your partnership with us.
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You received a notice of termination for relevant portions of your MuleSoft and/or Tableau partner agreement. Shortly, we will sunset the Tableau Services and MuleSoft System Integrator programs
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For those partners that did not take action to the Salesforce Partner Program
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You received notice of termination and will lose access to benefits June 1.
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If you wish to join the Salesforce Partner Program in the future, please apply here.
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For Resellers
- The Salesforce Cloud Reseller Program Policies are updated for the FY24.
- MuleSoft-only Value-Added Reseller (VARs) have started their transition to the Salesforce Reseller Program. See section below for details.
- Tableau-only Resellers will continue to operate business as usual. See more information in your respective section below.
For MuleSoft and Tableau technology, ISV Technology, and other partners:
- Plans are in motion to bring all partners into one partner program. More will be shared in the coming months.
1Access to Salesforce products is at the discretion of Salesforce per the applicable Salesforce Partner Program Policies and may require credential pre-requisites or other requirements per the partner program agreements and policies.
Select your partner type for more information and required actions:
We are thrilled to welcome all partners who chose to transition to the Salesforce Partner Program!
For access to program information, news, and updates, please access Partner Community.
In May, you received notice of termination for relevant portions of your MuleSoft and/or Tableau partner agreement as we sunset the Tableau Services and MuleSoft SI partner programs. Your benefits and systems access continue under the SPPA.
Support For support, please connect with your Partner Account Manager (if applicable). For those Partners without a designated PAM, you can engage our Partner Advisor team at partnertrailguide@salesforce.com
If you are a Salesforce Consulting Partner that is also a MuleSoft System Integrator or Tableau Services Partner, we are enhancing your experience and making it easier to do work with us through a simpler experience, one partner program and one set of legal agreements.
ATTENTION: In mid-May, you will receive a 30 day termination notice for your applicable legacy MuleSoft and/or Tableau agreements. This will not impact your benefits or systems access.
For those MuleSoft Value-Added Resellers who chose to transition, welcome to the Salesforce Partner Program! You are now a Salesforce Consulting Partner.
Becoming a Salesforce resell requires you to submit a Business Plan for review by your designated Channel Account Manager (CAM). You should have received this request and preparing to submit your business plan no later than May 15.
Key dates are outlined below.
- Partner business plan submission (via email) to CAM: May 15, 2023
- CAM Business Plan review and approval: May 31, 2023
- Upon Successful approval of the business plan, you will be sent the Partner Salesforce Reseller Agreement (SRA) for execution. Partners will have 30 days from receipt of the SRA to complete their review and execution.
For questions, please reach out to your designated CAM. To learn more about what it means to be a Salesforce Cloud Reseller, click here.
NO ACTION REQUIRED AT THIS TIME: You will continue to operate business as usual, use the same program features, and experience many of the same benefits you do today.
Starting the second half of FY24, we may ask you to execute the Salesforce Partner Program Agreement (SPPA) unless you have already executed the SPPA to participate in the Salesforce Partner Program. Additionally, we may request you execute a Salesforce Reseller Agreement (SRA) to continue as a Salesforce reseller. You will also need to complete Salesforce due diligence if you have not already done so, or to supplement your existing due diligence. More details regarding the actions you need to take and the timing will be shared in the coming months.
In the second half of FY24, we may request you execute a Salesforce Reseller Agreement (SRA) to continue as a reseller. More details regarding the actions you need to take and the timing will be shared in the coming months.
Support
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For support, please connect with your PAMs or PSMs (Partner Sales Managers). For those Partners without a designated PAM or PSM, you can engage with tpnsupport@salesforce.com
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As a Salesforce partner, timely, relevant, and quality program and technical support is available to you. Visit Partner Support to learn more.
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For Tableau products, partners must continue leveraging the Tableau Partner Portal for technical assistance.
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