The Power of
Partners + Salesforce
Enhancing the partner experience and growing your business across the Customer 360.
Update as of 08/21/2023
This landing page is designed to help Salesforce partners understand the changes coming to our partner programs, and how we can serve our customers, together, across the Customer 360. This page will be updated as new information becomes available.
We are on a journey to bring all of our partner programs together — delivering even greater value for you, our trusted partners, and our customers.
On February 1, 2023 our journey to a single Salesforce program kicked off. As of this update, many Tableau and MuleSoft partners have successfully transitioned to the Salesforce Partner Program.
With one partner program, we simplify how we collaborate together. We streamline processes and improve your experience to better position us to serve our customers, together. You’ll be able to:
- Be eligible to access1 all Salesforce products in the Customer 360, helping you grow and scale your business.
- Experience a centralized partner enablement process, helping your teams gain expertise quickly. Choose to specialize in one area or unlock enablement resources across the Customer 360, to drive client engagement and delivery success.
What you can expect:
Trust is our #1 value - we will be transparent about upcoming changes that impact you while minimizing interruption to your business. The integration journey will happen in a phased approach and we’ll update this page with new information as it’s available. Connect with your partner account manager or email us at firstname.lastname@example.org with questions.
For Consulting Partners,
The Salesforce Consulting Partner Program Policies are updated for the FY24 to account for both Tableau and MuleSoft.
Congratulations to the many partners who completed the transition to the Salesforce Partner Program! We appreciate the time and effort that you took to further your partnership with us.
You received a notice of termination for relevant portions of your MuleSoft and/or Tableau partner agreement. Shortly, we will sunset the Tableau Services and MuleSoft System Integrator programs
Any partner wishing to join the Salesforce Partner Program in the future, check out this application.
- The Salesforce Cloud Reseller Program Policies will be updated in September to detail Tableau reseller benefits and requirements.
- MuleSoft-only Value-Added Reseller (VARs) are in the process of completing their transition to the Salesforce Reseller Program. See section below for details.
- Tableau-only Resellers kicked off their transition in July. Partners must execute the Salesforce Partner Program Agreement by September 15 before being asked to execute the Salesforce Reseller Agreement (SRA) to fully transition. See section below for details.
For MuleSoft and Tableau technology, ISV Technology, and other partners:
- Plans are in motion to bring all partners into one partner program. More will be shared in the coming months.
1Access to Salesforce products is at the discretion of Salesforce per the applicable Salesforce Partner Program Policies and may require credential pre-requisites or other requirements per the partner program agreements and policies.
Select your partner type for more information and required actions:
We are thrilled to welcome all partners who chose to transition to the Salesforce Partner Program!
For program information, news, and updates, please access Partner Community.
For support, please connect with your Partner Account Manager (if applicable). For those Partners without a designated PAM, you can engage our Partner Advisor team at email@example.com
If you are a Salesforce Consulting Partner that is also a MuleSoft System Integrator or Tableau Services Partner, you would have received a termination notice for your applicable legacy MuleSoft and/or Tableau agreements in May.
The “SPPA” and Salesforce Partner Program Policies govern your access to the Partner Community and participation in the Salesforce Partner Program of which MuleSoft and Tableau products are now included.
MuleSoft Value-Added Resellers started their transition to the Salesforce Partner Program in May. Those that signed the SPPA, completed the business plan, and signed the SRA are now a Salesforce Cloud Reseller - Welcome!
For questions, please reach out to your designated CAM.
To learn more about what it means to be a Salesforce Cloud Reseller, click here.
If you have not executed the SPPA, you received an invitation to execute it and join the Salesforce Partner Community in July. This is the first step in your transition to Salesforce. Once you complete all the steps outlined in the Transition Guide, you will receive additional instructions in September to execute the Salesforce Reseller Agreement (SRA) and relevant addendums.
If you previously executed the SPPA, you will also receive the email invitation to execute the Salesforce Reseller Agreement (SRA) and relevant addendums in September.
- September 15 (extended from August 8) - Final deadline to execute SPPA
- October 25 - Final deadline to sign SRA + Addendum(s)
For support, please connect with your Partner Manager.
For those Tableau Services Partners who chose to transition, welcome to the Salesforce Partner Program! You are now a Salesforce Consulting Partner!
In September, we may request you execute a Salesforce Reseller Agreement (SRA) and relevant addendum(s) to continue as a reseller.
For support, please connect with your PAMs or PSMs (Partner Sales Managers). For those Partners without a designated PAM or PSM, you can engage with firstname.lastname@example.org
As a Salesforce partner, timely, relevant, and quality program and technical support is available to you. Visit Partner Support to learn more.
For Tableau products, partners must continue leveraging the Tableau Partner Portal for technical assistance.
Opt-in to Salesforce partner communications to get personalized news and resources to help serve your customers. You can choose the updates you want to receive and you can change your preferences at any time.