Ready to Become a Digital Marketing Expert? Take the Curriculum in PLC!

The Partner Learning Camp-exclusive Digital Marketing Curriculum helps equip partners with the knowledge, resources, and tools to engage customers and grow faster in a digital world. As part of the Digital Marketing Program and designed in collaboration with global agency partner, Dentsu. Merkle, the Digital Marketing Curriculum is a must-take for any marketer tackling the ever-changing landscape of digital marketing strategy.

What’s so important about Digital Marketing?

Effective Digital Marketing is more important now than ever. Since the world has shifted to a work-from-anywhere model due to the COVID-19 pandemic, it’s critical that marketers quickly adapt to these challenging times. From knowing what channels to leverage for reaching a specific audience, to actively measuring and evaluating metrics for better performance— taking the Digital Marketing Curriculum in Partner Learning Camp is the best next step to learning about best practices to strengthen your marketing strategy in this ever-changing world.

How does the Digital Marketing Curriculum help build my expertise?

The Digital Marketing Curriculum covers topics like B2B marketing principles, go-to-market strategies, best practices for leveraging media and marketing channels, how to get the most out of data, and more to help build your knowledge to market effectively. It is comprised of 10 courses, including:

• Introduction to B2B Marketing
• Email Marketing Essentials
• Programmatic Advertising and Demand and Lead Generation
• Using Paid Social to Boost Your B2B Marketing
• Improving Your Visibility in Search Engines
• Data, Analytics, and Developing Insights
• Unlocking Value through Marketing Technology
• Your Event from In-Person to Online
• Understand and Use Account-Based Marketing
• Create a Marketing Plan to Achieve Success

I’m ready to become a Digital Marketing expert!

Build your knowledge to market for today’s digital world. Begin #AlwaysBeLearning by logging into Partner Learning Camp and taking the Digital Marketing Curriculum today.