Grow Your Customers with the Marketing Manager Curriculum!

What’s the first step to co-market with Salesforce? How do you generate more AppExchange reviews? Where do I find resources like sales kits and battle card templates? Find out these answers and more in Partner Learning Camp’s (PLC) new Marketing Manager Curriculum in Partner Community.

Available only in PLC, this interactive training series helps partners get the word out easier and faster, improves visibility on AppExchange, and positions your solutions for a wider audience.

Download the Marketing Manager Curriculum Guide to preview its courses and resources.

The Marketing Manager Curriculum positions your team for success at every stage of the marketing funnel. Build stronger networks on Customer 360 and AppExchange. Then, strengthen your Salesforce partnership and marketing acumen through Partner Community’s vast collection of resources. These skills and more are covered in the curriculum’s four essential pillars:

Foundations

Get foundational Salesforce marketing knowledge with resources and tools that help you partner with Salesforce in the best ways. Learn how to:

• Position yourself on the Customer 360 Platform: Find out how your solution complements the Customer 360 Platform, and the benefits of working within the platform. Then, learn how to align your company’s messaging alongside Salesforce.
• Find partner program resources: Discover all the available resources, their benefits, and the best ways to use each resource to create the highest impact.
• Design the customer experience: Get strategies to identify targeted customers and their expectations, and define positive customer experiences. Also, learn how to spot key customer touchpoints that make a difference.

Prepare

Begin to market and sell with Salesforce with clear guides and powerful sales kits. Learn how to:

• Integrate Salesforce PR and brand guidelines: Explore how to use brand equity in your communications and marketing collateral through public relations and brand guidelines.
• Build your sales kit: Dive into the purpose and intended audience for each sales kit asset. Then, see how to customize relevant sales kit templates when connecting with customers and networking with Salesforce teams to drive joint selling.
• Align with Salesforce industries: Define strategy, positioning, and sales motions for key Salesforce industries. Also, learn key sales plays aligned with Customer 360 and how to use the blueprint tool.

Engage

Launch and market on AppExchange with the right tools and knowledge. Learn how to:

• Generate more AppExchange reviews: Optimize your listing for the highest level of customer engagement through AppExchange metrics and customer follow-up strategies.
• Use AppExchange analytics: Learn how to access AppExchange data and use its analytics tools to help make strategic decisions about your AppExchange listings.
• Understand the AppExchange algorithm: Find out how AppExchange functions drive leads. Then, see how you can use these functions to optimize views and engagement for your listings.
• Take an idea to AppExchange: Get a high-level overview of the journey from concept to listing on AppExchange, so that you can start building apps on the Salesforce Platform.

Succeed

Build for success. Learn how to:

• Market your product the Salesforce way: Design an impactful product presentation to drive customer engagement and leads in an all-digital world. Also, explore the paid and non-paid, customer-facing, co-marketing opportunities at Salesforce.
• Build a successful network: Learn the Salesforce structure and key positions to establish partnerships. Then,
  see how to prepare a plan and strategy to develop your Salesforce network across the ecosystem.
• Explore marketing channels for partners: Navigate customer and Salesforce-facing channels, and discover how to build a plan across Salesforce sales, products, and industries.
• Start customer-centric discovery: Explore the concept of customer-centric discovery, and then get strategies to use during your initial discovery meetings.

Position yourself for success by enrolling in the Marketing Manager Curriculum in PLC!