According to the State of Marketing report, ineffective use of tools and technologies is marketers' #1 challenge. This is why it’s important for Salesforce partners to have the knowledge, expertise, and skills to deliver customer success. Salesforce partners need to be full stack enabled.
So, what is full stack enabled?
Full stack enabled means that your Salesforce practice is skilled to position and implement across a complete set of cloud products. Let’s explore what that means for Marketing Cloud.
There are key products that complete the Marketing Cloud product portfolio: Data Cloud, Personalization, Intelligence, and Engagement. To deliver customer success across Marketing Cloud, your Salesforce practice must include individuals credentialed in all of these areas. Your all-star assembled team will be able to position, cross-sell, and implement effectively for your customers.
By being full stack enabled, you’re positioning your practice to align with Salesforce's go-to-market strategy, exceed customers' business needs, and advise on more Salesforce solutions. The immediate benefits of becoming full stack enabled include:
- Access to enablement support through office hours and collaboration groups with product leaders and experts
- Internal promotion to Sales teams and product organizations because of your deep product capabilities.
We hear from customers there is a need for more full stack partners. Customers want to select or work with a partner who can solve challenges across their entire Salesforce investment— which makes it critical to make sure your practice is skilled up on the full stack of capabilities.
How to become full stack enabled
To prove your Marketing Cloud capabilities, individuals in your practice must earn Salesforce certifications and Accredited Professional (AP) credentials, including:
- 10 Marketing Cloud Consultant Certifications
- 10 Marketing Cloud Developer Certifications
- 5 Data Cloud for Marketing Accredited Professional Credentials
- 5 Personalization Accredited Professional Credentials
- 5 Advanced Cross Channel Accredited Professional Credentials
- 3 Intelligence (formerly Datorama) Accredited Professional Credentials
- 3 Account Engagement Consultant Certification
The full stack designation is considered at the regional level and all credential requirements must be met at a firm level and by region. A partner or agency cannot add regional counts to their global count to meet the minimum requirements.
Why you should earn Salesforce credentials
Salesforce credentials matter. They help advance your Salesforce career, grow your resume, and you will advance your partner organization’s standing in the Partner Program. Key credential benefits include:
- For your Salesforce Career: Gain global recognition as a Salesforce expert and prove your domain expertise, with hands-on product experience. Salesforce certifications accelerate the path to advancement and help you stand out by showcasing your experience on your resume and your Trailblazer.me profile. To learn more about the impact of Salesforce training and certification, check out this report published by IDC.
- For your Partner Organization: Credentials count towards your Navigator status in the Trailblazer Score that customers and Salesforce Account Executives use to evaluate Partners. Your expertise will be reflected in the Partner Finder and your AppExchange listing, allowing you to showcase your expertise to new customers. Credentialed individuals is a top filter among users of the partner finder tool, so your credential helps your partner organization climb the ranks in search results.
Click the logos below to learn more about partners who have achieved Full Stack for Marketing Cloud.
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