Boost Your Business with Industry-Specific Expertise

november 14, 2022 BY Jordan Pogon

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Would you trust a foot doctor to do your brain surgery? Probably not. You want specialized treatment based on your needs and pain points. Customers think the same way when it comes to selecting the right partner. They want partners that have intimate knowledge about their business, and that starts with gaining an understanding of the ins and outs of their industry. Industry-specific expertise can boost your business. Here’s how:

 

Speak your customers’ language.
Land more deals by learning how to speak your customers' language. Understand their needs, including industry trends, pain points, or simply buzzwords that they use every day. Partners who can demonstrate this during the sales process have a greater chance to win business and close more quickly.

 

Solve business problems.
Customers trust us—meaning Salesforce and its partners—to solve their business problems. They expect us to show up with a highly educated point of view, and an ability not just to deliver a piece of configured software but to show them how to apply overall industry best practices to their problem. With industry products, we can address all those requirements and provide out-of-the box solutions that allow the automation of complex, industry-specific business processes. That really checks a lot of boxes for our customers.  

 

Gain loyalty.
We all know that happy customers buy more services and software, so in addition to being the right thing to do for our customers, it’s also just good business for all of us, and keeps customers coming back.

 

Get started.
Fortunately, you can achieve the right level of expertise through comprehensive enablement offerings from Salesforce. The industry-specific curricula and credentials in Partner Learning Camp (PLC) teach you how to speak your customers’ language. PLC also helps you gain an intimate understanding of your customers’ end-to-end business, and how to use Salesforce products to solve their specific challenges.

Check out the below resources where you learn about all the Salesforce Industry offerings. 

 

Vlocity University is retiring. PLC is your one-stop-shop for Industry enablement.

Salesforce is on a journey to bring legacy Vlocity programs and systems together in ONE Salesforce — to deliver even greater value for our trusted partners. Vlocity University is retiring on December 28, 2022. You will access the same great Vlocity/Industries learning resources that you know and love, but you’ll find them in Partner Learning Camp. Visit the Vlocity University Retirement FAQ if you have any questions.

 

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