With today’s digital-first customer, every moment counts. Those moments help build relationships. And it’s expected to be connected, relevant, trustworthy, and human. With Marketing Cloud, make every moment count with real-time data. Automate engagement across every channel, optimize marketing performance and spend with intelligent insights, and personalize engagements with real-time data powered by Salesforce Data Cloud.
Salesforce Days, the premier partner learning event of the year, offers Marketing Cloud sessions to help you grow your skills. Salesforce Days will help you become implementation ready and prepare for credentials to validate your skills. You’ll be able to demonstrate a deep understanding of nuanced and intricate product features and can apply use-case expertise to implement effectively. This is what customers are looking for: trusted SMEs to deliver on their vision.
Let’s explore how you can learn the skills needed to maximize Personalization, Intelligence, Engagement, and Data Cloud.
Let’s start with Personalization
Marketing Cloud Personalization is a real-time solution that connects brands with their customers using AI-driven, 1-to-1 experiences to drive increased conversions. Automating 1-to-1 experiences across channels and touchpoints provides money-saving marketing efficiency that is proven to attract and retain customers and increase marketing ROI. Personalization allows you to capture behavioral insights to manage personalized customer journeys.
Bookmark and join the following Personalization event sessions to deepen your skills:
- May 23: Personalization Product Overview
- May 24: Personalization Deep Dive
- May 25: Personalization: Getting Credentialed and Next Steps
Please note: to access the events, you must first register for Salesforce Days. After you register, simply click the bookmark icon. Once you complete bookmarking sessions, export the events to your personal calendar. View step-by-step instructions here.
Now, let’s explore Intelligence
Marketing Intelligence allows you to focus on high-value activities that drive outcome- based impact. With Intelligence, marketers gain a system of records and insights to optimize their marketing performance at-scale. You’ll have a unified view of performance, automate marketing data quality, and maximize spend and ROI.
Bookmark and join the following Intelligence event sessions
- May 30: Intelligence Product Overview
- May 31: Intelligence Deep Dive
- June 1: Intelligence: Getting Credentialed and Next Steps
Please note: to access the events, you must first register for Salesforce Days. After you register, simply click the bookmark icon. Once you complete bookmarking sessions, export the events to your personal calendar. View step-by-step instructions here.
Don’t miss the Engagement learning opportunity
Marketing Cloud Engagement helps customers automate multichannel, personalized customer experiences to build meaningful relationships. By designing seamless journeys and delivering intelligent messages, you can unlock efficiency, improve marketing performance, and leverage critical insights to easily optimize campaigns and segments.
Bookmark and join the following Engagement event sessions
- May 9: Marketing Cloud Engagement Product Overview
- May 11: Marketing Cloud Engagement Learning Journey and Resources
- May 16: Marketing Cloud Engagement: Full Stack Program
- May 17: Marketing Cloud Engagement: Get Credentialed & Next Steps
- May 19: Marketing Cloud Engagement: Deliverability Deep Dive
- May 25: Architecture Overview for Marketing Cloud Engagement
Please note: to access the events, you must first register for Salesforce Days. After you register, simply click the bookmark icon. Once you complete bookmarking sessions, export the events to your personal calendar. View step-by-step instructions here.
Finally, learn how to build a single source of truth for your customers with Data Cloud
Unify your customer data and take action on insights with AI and automation in real time with Data Cloud. Data Cloud brings real-time data power to Customer 360, helps customers save time and money, all while growing revenue with Data Cloud. Join this three-part Data Cloud event series to get introduction to the product, learn about product features, and how to prepare and get credentialed to prove your expertise.
- May 9: Data Cloud Overview OR May 25: Data Cloud Overview
- May 10: Data Cloud Deep Dive OR May 29: Data Cloud Deep Dive
- May 11: Data Cloud Get Credentialed and Next Steps
Now is the time to grow your Salesforce skills and career. These sessions are designed with you in mind so that you can prepare for credentials and prove your expertise to your customer. While on your learning journey, review the Marketing Cloud learning journeys so you know which courses, curricula, or credential to take next!
If you have any questions, share them in the Salesforce Days Partner Community collaboration group.
