The Salesforce partner ecosystem brings strategic guidance, deep technical skills, and expertise across every industry, product, and region. Partners identify, implement, and innovate with our customers to deliver success. To prove expertise, partners earn credentials to validate they have the right skills for each customer’s challenges. As Brian Millham, President and Chief Operating Officer of Salesforce, says:
“Our partners are critical. We can’t get to $50 billion [USD] and beyond without them. They not only have the solution and expertise, but they have the capacity and connections to our customers that we don’t. Salesforce can’t do it alone. We need their help to drive the scale and the success we need.”
A recent study from Valoir, a research firm that focuses on the relationship between people and technology, found that Accredited Professional (AP) credentials deliver value for Salesforce partners and, ultimately, customer success.
Continue reading to learn the key benefits of earning AP credentials.
Increased differentiation and competitiveness
Valoir found that, with AP credentials, partners can better position themselves to prospects and Salesforce account executives. The depth of Salesforce capabilities gained from AP credentials allow them to compete in the marketplace. Smaller partners say that AP credentials help them stand out in the deal cycle.
Increased depth of expertise
The increased depth of expertise gained through curricula and exam prep helps partners effectively communicate and deliver to customers. Alongside project work, the training gives partners a deep knowledge level of specific product functions and features. Valoir found that skills in cloud products, like Service Cloud Voice, allows partners to deliver nuanced, niche solutions. With AP credentials, consultants lead complex projects, which allows their practice to bid for opportunities.
Acceleration of new cloud opportunities
Valoir found that partners favor the availability of credentials for new products. Partners come up to speed as new products are released with AP credentials. This means partners can skill up and prove to customers that they’re ready for projects.
Accelerated time to proficiency
Partners say that the process for prepping for AP credentials helps them develop faster. Since we also provide estimates for how long it takes to prepare for and achieve an AP credential, consultants can plan ahead, determining the best time to study based on their availability. Our on-demand learnings are an added bonus as partners expand their skills.
Read the report to uncover more insights for yourself!
Partners are seeing first-hand the benefits of earning AP credentials. Read the report to learn more on why you should deepen your expertise with Accredited Professional credentials. Then, enroll in Partner Learning Camp and continue to #AlwaysBeLearning!
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